Why do you think a lot of start up companies and web services have started integrating blogs as their major source of marketing? Because their blog becomes their own media, a way for them to personally connect to their targeted customers. I feel that anybody who offers a service, be it a freelancer or somebody who just sells stuff on ebay needs to have a blog. A blog serves a purpose for you as it becomes your own media. Think about it, if Jeremy from Shoemoney wants to offer service or sell something, do you really think he needs to spend a dime to advertise? I don’t think so. His blog alone will bring him enough customers and again most of them being blogger themselves, if they write about it on their blogs, it becomes viral marketing.
So why is your blog your own media? Because,
1. You Have Your Own Audience
With your blog you already have established your audience - your readers. If your blog attracts good traffic and has a lot of subscribers you already have a certain number of people you will be exposing your service or product to. It provides a sense of attachment to the consumers ( readers ) since they know you as a blogger and have been connecting with you personally by means of comments. So, your service or product already has potential customers lined up for you.
2. You Are The Spokesperson
If I have a product to sell , I wouldn’t want anybody but me to speak about it. This is another benefit of having a blog as it is your media and you are the spokesperson. The readers you have been connecting to through your posts and articles will be willing to listen to what you have to offer. They like what you write, how you express. So when you speak about your product or service to them through your blog, it’s most likely that they will get more information about it from you than anybody else.
3. You Already Have A Targeted Market
When you started your very own blog, you probably didn’t think of a targeted market unless your blog has a certain niche it is build upon. But as you keep blogging you will see you have gained readers ( customers ) from a certain demographics. This allows you to instantly have a targeted market ready for your service. But again, if you blog about computers and programming , don’t go selling John Deer tractors, that certainly won’t work. [Read more →]
Tags: Blogging, Business by Ritu - 4 Comments »