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Aug
09
Microsoft Edited Black Man Out of Polish Ad
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Advertising is an odd bird in the business industry. Many businesses hate advertising for one simple reason, it’s nearly impossible to track effectively. Is an ad working? Can one really tell if it is or not? Then you have to ask the questions — How do I make my ad effective? What changes need to be made?
For Microsoft, a recent ad was changed that really brought the wrong kind of response. In a photo for a Microsoft advertisement, a black man was photoshopped out when the ad made it’s way to Poland. Here’s the photo comparison:
First, it’s obvious this was a Photoshop job. Most of the blog writers have accounted the change due to Poland’s ethnic homogeneity, if it’s a viable reason is where the debate lies. What does the photoshopping of the photo actually mean? Is Microsoft being racist in this situation, or are they just relating to their audience who’s predominantly of one race? Whatever the answer to that question is, Microsoft is in the process of taking the photo down.
The big issue with me is how horrid of a Photoshop job this was. I mean this was a complete hack job, and I’d find whoever did it and fire them or relinquish them of service. They didn’t even take the time to change the skin color of the hand. Tsk Tsk.
Convert it to PDF. This has several advantages, the first being the recipient is not required to have Microsoft Word and the second, is in a format that is much more difficult to modify.
I want the recipient to be able to open and read it but not edit it.
Is there anyway to do it? Is there anyway to prevent them from printing it?
I’m using MS Office 2003 in XP Pro.
Probably “contains nuts”. That seems to be on the label of everything else.
This is more than a little scary. But marketing is marketing. If they were “testing” and the 2nd image tested better than the first, then as a company it only makes sense to go where the dollars take you. But again, it’s scary that people feel more comfortable without ‘diversity.’ It’s a social litmus test as to level of comfort society has with ‘differences’ in people (and skin color.)
There are a few other factors that may affect it. Perhaps age. The 1st many looks older than the 2nd guy and perhaps for a ‘technology’ company, they need a more ‘youthful’ approach.
Who knows? It’s just sad really.
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I read a lot about this as the news was everywhere. I agree the Photoshop job was terrible and surprised a company like MS let it slip through. But I think there was no racism intended. It would be the same as replacing the white people in the photo with people that make up the most of the local region when using it for another country. Still, it’s best to avoid controversy and just use a different picture instead of Photoshopping.
I am not sure, to the untrained eye it doesn’t really look like a photoshop job, for me personally I can’t see the photoshop job, but at the same time I am not really that great at seeing something like that so I may be one of the rare people. I don’t think Microsoft is being racist, I think they just want to target the particular country better. But they should of really just saved the headache and taken a new picture all together.
Till then,
Jean
Microsoft is such a big name in the world ,for marketing they had done this kind of photoshopping but it gives birth to racism….
I read a lot about this as the news was everywhere ;))
Microsoft is not racist. In this act, they removed the black man due to ethnic concept in Poland. It is like avoiding trouble and save their own business.
I saw the picture closely. I think, they replaced the white man with black, not the black man with white.
This is more than a little scary. But marketing is marketing.
I have to ask one question. If the black man were edited out, how come the Asian man wasn’t edited out also? After all, Poland doesn’t have many Asians either. When I went there a few years, I hardly saw any.
I truly do not think there was an intention based on being racist. An ad has to resonate with the people it is being shown to. It is horrible that ethnicity/skin color/etc, are still problems, but it is that way, and since some people are small minded and refuse to open their eyes, unfortunately, may always be so.
I agree, consolidation. It’s almost like an unconscious awareness in people to be racist to some level even if they don’t want to be.
I saw the picture closely.
That’s just fantastic. If you thought Microsoft had bad rep and was always criticized, wait for the new wave of jokes concerning ‘Microsoft Photoshopping you out of the picture’.
You’re joking, right? Look at the man’s hand. The black guy’s hand was left on the white man’s body!
I really don’t think there was any bad intent and it was just done to cater to the demographics of Poland. But in today’s politically correct environment, such decisions must be carefully thought over beforehand.
And you can see in the photo that his hand is still black. Sloppy photo editing to be sure.
- Robert
That’s just fantastic. If you thought Microsoft had bad rep and was always criticized, wait for the new wave of jokes concerning ‘Microsoft Photoshopping you out of the picture’.
That’s really a good news that”Microsoft Edited Black Man Out of Polish Ad” with have a cool sharing here.
i think it all has to do with statistics. Maybe polish people are less comfortable with black people, which I don’t think is a good thing but if you look at statistics and model your ads after them you will have better conversion rates. Not every place has the same results.
I want the recipient to be able to open and read it but not edit it.
It’s all about selling their product. YOU are right, how many black people are in the market in Poland. Here in Mexico, I am so AMAZED that with it’s 85% heavily mixed Ethnic Native American blood, dark skin, their highway signs are all WHITE women, blue eyes, and fair complexion.
This sells in Mexico. It may change someday when the darker people realize they are being left out..
m not sure, to the untrained eye it doesn’t really look like a photoshop job, for me personally I can’t see the phot
sted better than the first, then as a company it only makes sense to go where the dollars take you. But again, it’s scary that people feel more comfortable without ‘diversity.’ It’s a social !!
, which I don’t think is a good thing but if you look at statistics and model your ads after them you will have better conversion rates. Not every place has the same results.!!
I edited a picture using Microsoft Word. How am I supposed to get it on face book though? When I try to copy and paste the picture in the place where you upload the picture in the box it says that there is a problem with the image file. Anyone dare to try to help me???
sted better than the first, then as a company!
I am glad to watch good feedback.A black man was photoshopped out when the ad made it’s way to Poland.Keep it continue.
Hilarious that the Photoshop job missed changing the color of the hand among other things.
- Robert
Every international business should geolate their advertising campaign, so I don’t thin that microsoft wants to be racist.
By the way the photoshop job seems crappy so I really doubt that it’s from a real Microsoft campaign
I’m surprised with all that money Microsoft did not pay for a more professional job. Not only is his hand too dark but his neck appears too short.
I don’t know about this info.But after reading your blog.I know about it.Thanks for sharing this nice info.
that is so odd, I can’t believe they do that stuff.
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,mn,
(MoneyWatch) This is what racism in advertising looks like: Microsoft photoshopped a black man out of one of its ads targeting the Polish market (image below). Is this racist against black people or the Polish? Or both? You decide………
This story still keeps coming up on the web every now and then and MS probably wishes this ad agency hadn’t done the photoshopping, in retrospect.
-Jean
When I download the service pack 2 for windows XP from microsoft.com is it the whole thing or do I have to actually connect the computer to the internet to get it or can I download it to a removeable drive?
Racism is a big issue to discuss and i am sure Microsoft do not believe in racism.They are just showing the best features of their product.
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I edited a picture using Microsoft Word. How am I supposed to get it on face book though………………
I was aware about comments from it.. Nice Idea from you..
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It was a wrong idea to try and edit the picture in the first place. Should have just used a different one.
-Jean
First, it’s apparent this was a Photoshop job. Most of the weblog authors have paid for the modify due to Poland’s cultural homogeneity, if it’s a practical purpose is where the controversy can be found. What does the photoshopping of the picture actually mean?
I want the individual to be able to start and study it but not modify it.
This is more than a little scary. But marketing is marketing. If they were “testing” and the 2nd image tested better than the first………..
Before answering to your question, I want to put a fact: majority bloggers earn nothing, a small number earn something equivalent to a cup of coffee a day, rest make either modest or big money.
This is more than a little scary. But marketing is marketing. If they were “testing” and the 2nd image tested better than the first, then as a company it only makes sense to go where the dollars take you.
Good job done by Microsoft.I desperately awaiting to new OS from Microsoft.
hi,
this Microsoft edited black man polish is so amazing to learn such a kind of article and different from microsoft article…..
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They done brilliantly.Microsoft always perform some incredible jobs to their existing and new customers.Advertising is the big sector at present.
The big problem with me is how terrible of a Photoshop job this was. I mean this was a finish hack into job, and I’d discover whoever did it and flame them or give up them of assistance. They just didn’t even take plenty of a chance to adjust the appearance of the side. Tsk Tsk.
I study a lot about this as the information was everywhere ……..
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I truly do not think there was an objective according to being improper. An ad has to speak out loud with the individuals it is being proven to. ………..
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The drinking water and devices go together like fire and ice, they are opponents to be completely divided. Maintaining our devices away from drinking water is the best way to prevent any problems.
i know windows is part of microsoft but why are they they put together in some things like microsoft windows. cos im doing an assignment that says choose a TNC company such as mc’donalds, addidas, qantas, microsoft etc.
Nowadays, as people get more with the times, there is usually a good mix of different people in most photos.
-Jean
Each has its own advantages. But these days, many conventional businesses are going online as they are able to reach a wider customer base.
Later on I fetch out my mobile from pool and it is working properly ,I am so much happy. So my handset is also water proof.
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You should include your particular qualifications, skills and interest that are relevant to the award.Describe your academic qualifications and study objectives and how you plan to apply your studies
Part of microsoft but why are they they put together in some things like microsoft windows. cos im doing an assignment that says choose a TNC company such as mc’donalds, addidas, qantas, microsoft etc.
I do not think Ms is being improper, I think they just want to focus on the particular nation better. But they should of really just stored the frustration and taken a new image all together.
Aspect of ms but why are they they put together in some factors like microsoft windows. cos im doing an task that says pick a TNC organization such as mc’donalds, addidas, qantas, ms etc.
That is just awesome. If you considered Ms had bad rep and was always belittled. But in modern present politically appropriate environment, such options must be effectively considered over beforehand.
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I truly do not think there was an intention based on being racist. An ad has to resonate with the people it is being shown to. it’s gruesome that ethnicity/skin color/etc, are still problems, but it is that way, and since some people are little minded and refuse to open their eyes, unfortunately, may always be so.
I think e-mail consideration services need to get better protection so that they can quit new customers or newbie customers from getting compromised and swindled.
Wow that is interesting, I guess it all depends on the demographic they are trying to reach. Each and every market is different so you can’t judge it too harshly.
am not sure, to the untrained eye it doesn’t really look like a photoshop job, for me personally I can’t see the photoshop job, but at identical time I am not really that utterly astonishing at seeing something like that so I may be one of the rare people. I don’t think Microsoft is being racist, i guess they just want to target the particular country better. But they should of really just saved the headache and taken a new picture all together.
I think they just want to focus on the particular nation better. But they should of really just stored the frustration and taken a new image all together.
This is excellent and amazing post! I think you did a great job also.
It is a personal matter and no one can be interfere in it. It is the business matter and depends on the company’s directors.
Marketing objectives are being more specific such as the brand, size, product that being featured, and other marketing mix-related elements.
i must ask one question. If the black man were edited out, how come the Asian man wasn’t edited out also? After all, Poland doesn’t have many Asians either. When I traveled there a few years, I hardly saw any.
I am not really that utterly astonishing at seeing something like that so I may be one of the rare people. I don’t think Microsoft is being racist, i guess they just want to target the particular country better. But they should of really just saved the headache and taken a new picture all together.
Ms is not improper. In this act, they eliminated the dark man due to cultural idea in Belgium. It is like preventing problems and preserve their own company.
microsoft is one best and greater company in world it is biggest company in it field thanks for sharing this article good for information…
Promotion is an odd fowl in the company market. Many companies dislike advertising for one purpose alone, it’s nearly difficult to monitor successfully. Is an ad working? Can one really tell if it is or not? Then you have to ask the concerns — How do I create my ad effective? What changes need to be made?
I mean this was a complete hack job, and I’d find whoever did it and fire them or relinquish them of service. They didn’t even take the time to change the skin color of the hand.
I’m a writer writing a novel right now, and I made a black line to mark where I was editing in my novel; now I can’t even get rid of it.
i guess there was no racism intended. It would be the same as replacing the white people in the photograph with people that make up the most of the local region when using it for another country. Still, it’s best to avoid controversy and just use a alternative picture instead of Photoshopping.
Microsoft is not racist. In this act, they removed the black man beacuse of ethnic concept in Poland. it’s like avoiding trouble and save their own business.
Not every place has identical results.!!Ethnic Native American blood, dark skin, their highway signs are all WHITE women, blue eyes, and fair complexion.you look at stats and model your ads after them you will have better conversion rates.
Not every place has similar results.!!Ethnic Local United states blood vessels, black skin, their road symptoms are all WHITE women, azure sight, and reasonable skin tone.
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it only makes sense to go where the dollars take you. But again, it’s scary that people feel more comfortable without ‘diversity.’ It’s a social !!I’m surprised with all that money Microsoft didnt pay for a more expert job. Not only is his hand too dark but his neck appears too short.
I am brand new to photo editing software and want to know how this can be accomplished step by step to get a solid background using Microsoft Paint.
This is more than a little terrifying. But promotion is promotion.
you can attach it to my understanding of what’s cool with the minors these days.so I do not know what seems to be wealthy either…and I do not need to know if it needs viewing this again.
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if it’s a practical purpose is where the controversy can be found. What does the photoshopping of the picture actually mean? Is Ms being improper in this scenario, or are they just with regards to their viewers who is primarily of one race? Whatever the response to that query is, Ms is in the procedure of getting the picture down.
Microsoft is really the great organization…it has working in different technology and getting success.
But according to me it would be beneficial if you would work properly…that means you should be performed the task in the well manner.
With latest editing techniques,advertisement became easy to create with different shapes and ideas.Huge demand of such professional at present.
With newest modifying methods,advertisement became easy to make with different forms and concepts.Huge need of such professional at the moment.
You produced some extremely points there. I did a search on the particular topic and found most men and women will agree with your web log. Microsoft is such a big name in the world ,for marketing they had done this kind of Photoshopping but it gives birth to racism.
I did a search on the particular topic and found most men and women will agree with your web log. Microsoft is such a big name in the world ,for marketing they had done this kind of Photoshopping but it gives birth to racism.
I want the receiver to be able to start and study it but not modify it.
Is there anyway to do it? Is there anyway to avoid them from publishing it?
I’m using MS Workplace 2003 in XP Pro.
A dark man was changed with a white-colored man in a Ms on the internet marketing ideal for use in Belgium. An Oriental man in the ad obviously created the cut, and showed up in both the Enhance and stateside editions of the ad.
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Its totally all about the Business. There are so many steps taken by the successful businessman that affect a lot to the business. Microsoft did the same thing….
This photoshop job is pretty bad. They didn’t even change his hand color.
- Robert
I study a lot about this as the information was everywhere. I believe the fact the Photoshop job was dreadful and amazed a organization like MS let it slide through.
There are so many steps taken by the successful businessman that affect a lot to the business. thanks
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